When Is The Best Time To Trade-In A Car?

Want Maximum Value for Your Vehicle?
Deciding when to trade in a car can be one of the most significant decisions for car owners. Knowing the best time to trade in a car ensures you secure the most value for your current vehicle while minimizing repair bills and depreciation costs. Timing your trade-in correctly can save you money and simplify the process of transitioning to your next vehicle. Whether you’re considering a new car or exploring pre-owned vehicles, understanding the factors that influence the value of your trade is essential. From market conditions to the mileage and condition of your current vehicle, this guide will help you determine the optimal time to trade in your car and secure the best deal possible. Speak with our team at Preston Ford to learn more about trading in your vehicle.
When Is the Right Time to Trade in a Car?: Understanding Market Conditions
Market conditions significantly influence the trade-in value of your current car. The market value of vehicles fluctuates based on supply, demand, and broader economic factors. For instance, when the demand for used vehicles is high, car dealers may offer a higher trade-in price to secure more inventory for their lots. Conversely, if the market is oversaturated with certain models, the trade-in offers may be lower. Car depreciation also significantly impacts timing. A vehicle loses a substantial portion of its value within the first few years of ownership. The key is to trade in your car before its worth is drastically reduced, which reduces its cost. Checking the value of your vehicle regularly, such as through the Kelley Blue Book, can help you stay informed about its current value and decide when to trade it in.
Timing Based on Seasonal Trends
Seasonal trends often create a new window of opportunity for trading in your car. For example, spring and early summer are typically the best time for trade-ins because many people are looking to purchase vehicles during these months. This increased demand allows car owners to receive higher trade-in offers. Additionally, the release of new car models during these seasons can also increase demand for used cars. Automotive death notices, which is when manufacturers discontinue specific models, can also influence trade-in timing. If your current vehicle is nearing the end of its production run, its market value may decrease over time. Trading it in before the model year becomes obsolete ensures you get the best deal possible. Paying attention to these seasonal and market trends can help you maximize the value of your trade-in.
Factors That Influence the Value of Your Current Vehicle
The Importance of Low Mileage and Good Condition
The mileage and overall condition of your current ride are critical factors that determine its trade-in value. Vehicles with low mileage are generally more appealing to potential buyers and car dealers because they often require fewer repairs and have longer lifespans. Reaching certain mileage milestones, such as 60,000 or 100,000 miles, can significantly reduce a car’s value, making it crucial to trade in before these thresholds are reached. Maintaining your car in good condition also plays a crucial role in preserving its value. Minor dings, scratches, or mechanical issues can lower a car’s value and result in lower trade-in offers. Before taking your car for a trade-in appraisal, consider addressing minor repairs to ensure it’s in the best possible condition. Keeping maintenance receipts can also demonstrate to dealers that your car has been well-maintained, further boosting its trade-in value.
Model Year and Current Market Demand
The age of your vehicle and its model year can significantly influence its trade-in value. Newer vehicles tend to have higher trade-in offers because they are more attractive to potential buyers and typically have fewer mechanical problems. However, older vehicles may still retain some value if they are in good condition and have desirable features. Market conditions and consumer preferences also affect the demand for certain models. For example, SUVs and trucks may be in higher demand in some regions, leading to better trade-in prices for these types of vehicles. Staying informed about current market trends can help you determine whether it’s a good time to trade in your car or truck.
How to Prepare for the Trade-in Process: Evaluating Your Current Ride
Before trading in your car, it’s important to evaluate its current value to ensure you receive a fair trade-in price. Using tools like Kelley Blue Book can provide an accurate trade-in evaluation based on your car’s make, model, mileage, and condition. These resources allow you to compare the market value of your vehicle with the offers from car dealers, giving you a better understanding of its worth. Tracking your car’s current value over time can also help you decide when to trade it in. If you notice a steady decline in value or anticipate upcoming repair bills, it might be a good idea to start the trade-in process sooner rather than later. Keeping an eye on these factors ensures you make an informed decision.
Gathering Key Documents
Having all the necessary documents ready can streamline the trade-in process and improve your chances of receiving top dollar for your vehicle. Maintenance receipts are particularly important because they provide proof of regular servicing and upkeep, which can reassure car dealers about the vehicle’s condition. Similarly, if your vehicle still has an active warranty or new car warranties, these can add value during negotiations. Another critical document is the payoff amount for your car loan. If your current car still has an outstanding loan, you’ll need to ensure that the remaining balance aligns with the trade-in price. This is essential for avoiding negative equity, where the car’s value is less than the loan balance. Preparing these documents in advance helps you navigate the trade-in process smoothly and increases your chances of getting the best deal.
Getting the Best Trade-in Offers: Negotiating for Top Dollar
Negotiation is key to achieving the best trade-in offers. Start by obtaining a trade-in appraisal from a trusted source, such as Kelley Blue Book, to establish a baseline for your car’s value. Use this information to negotiate with car dealers and ensure you’re receiving a fair offer. Don’t hesitate to visit multiple dealerships to compare trade-in offers and leverage them for better deals. Additionally, timing your trade-in during favorable market conditions can help you secure higher trade-in values. For example, trading in when the demand for used vehicles is high or during promotional events like “open today sales” at dealerships can lead to better offers. Strong negotiation skills and market awareness are essential for maximizing your trade-in value.
Exploring Private Sale vs. Trade-in
In some cases, selling your car privately might be a good idea if you’re looking to get the highest possible price. Private sales often yield a higher value compared to trade-ins because you’re dealing directly with potential buyers. However, this process can be time-consuming and may require additional effort, such as advertising your car and scheduling test drives. On the other hand, trading in your car at a dealership offers convenience and simplicity. While the price difference between a private sale and a trade-in might be noticeable, the trade-in process eliminates the hassle of finding buyers and negotiating terms. For many car owners, the convenience of trading in outweighs the potential for a slightly higher sale price.
What Comes After Trading in Your Car?
Choosing Your Next Vehicle
After trading in your car, the next step is selecting your next vehicle. Deciding between new vehicles and pre-owned vehicles largely depends on your budget, preferences, and long-term plans. New vehicles often come with new car warranties and advanced features, but they also come with a higher price tag. On the other hand, pre-owned cars can offer better value for money, especially if they are certified and in good condition. Before finalizing your decision, scheduling test drives is crucial. Test drives allow you to evaluate the comfort, performance, and features of your first replacement vehicle. This hands-on experience ensures you’re making the right choice for your next ride, whether it’s a new car or a pre-owned model that suits your needs and lifestyle.

Managing Finances for Your New Loan
When transitioning to your next vehicle, it’s essential to plan your finances carefully. Start by calculating your monthly payments, taking into account the vehicle price, state sales tax, and any trade-in credit you’ve received. This will give you a clear picture of what you can afford and help you avoid overextending your budget. It’s also a good idea to explore interest rates for your new loan. Securing a low interest rate can save you a significant amount of money over the life of the loan, making your purchase more affordable. By considering these financial factors, you can ensure that your trade-in process leads to a smooth transition to your new vehicle while staying within your financial means. Our finance team will be happy to help you through this process.
Begin the Trade-In Process Today
The best time to trade in your car is when the process is fast, easy, and works on your terms. With our We Buy Cars program, you can get an instant offer in minutes—no hassle, no waiting. Simply enter your vehicle’s details into our Trade Pending tool to see its estimated value, then choose how you want to complete the trade: send a quick video or visit a nearby dealership. You can even sell your car without leaving home. However you choose to do it, our Instant Offer Center makes timing your trade-in simple—and puts a check in your hand by the end.
Maximize the Benefits of Your Trade-in
Timing your trade-in correctly is the key to securing positive equity and maximizing the value of your current vehicle. By monitoring market conditions, mileage milestones, and your car’s overall condition, you can ensure you’re trading in at the right time. This approach helps you minimize repair costs and car depreciation while maximizing your vehicle’s worth.
Additionally, growth hacking your trade-in process, such as gathering key documents, leveraging trade-in appraisals, and negotiating effectively, ensures you achieve a higher trade-in value. By following these strategies, you can confidently navigate the trade-in process and reap the most significant benefits when upgrading to your next vehicle.
Begin your trade-in process online or visit us at Preston Ford to get started today on your vehicle trade-in.
Value Your TradeShould You Buy A New Car From This Year or Last?

Car Model Year Changes: Key Insights for Smart Shoppers
Understanding car model year changes is essential for making informed decisions when purchasing a vehicle. Whether you’re eyeing a sleek sports car, an efficient compact SUV, or the latest electric vehicles, the model year designation offers insights into pricing, availability, and features. For car enthusiasts and everyday shoppers alike, knowing how automakers handle these changes can help you get the most value for your money.
The automotive industry is constantly evolving, with car manufacturers introducing new car models each year. From the latest advancements in technology to styling upgrades, these changes cater to a wide range of preferences and budgets. By staying informed, you can visit Preston Ford with confidence and choose the perfect vehicle for your needs.

Why Car Model Years Matter: Understanding Their Importance
Car model years play a significant role in determining a vehicle’s pricing, availability, and features. Automakers typically introduce both major changes and minor updates when releasing a new model year. Major changes might include new generation designs, while minor updates often involve small changes in styling or technology. These distinctions can impact how much you pay and the long-term value of the vehicle. Car reviews and expert insights also emphasize the importance of understanding model year updates. Feedback from sources like expert reviews and test drive experiences can provide clarity on how a particular model performs.
How Automakers Handle Model Year Releases
Industry Timing and Strategies
Automakers often release new car models months before the calendar year actually begins. For example, a car designated as a 2024 model might have hit dealer lots as early as mid-2023. This early release strategy gives car makers a competitive edge, allowing them to build anticipation and capture early buyers. Production cycles on the assembly line are carefully planned to ensure a smooth transition from one model year to the next. Automakers must account for any major changes or new features, ensuring a seamless switch between vehicle model years. Marketing tactics, including promotional events and sneak peeks, further enhance excitement for new releases.
Why Do Cars Come Out A Year Early?
Automakers often release new models a year early to maintain high excitement and stay ahead of their competitors. By unveiling next year’s model before the calendar flips, they tap into buyer psychology—people love feeling like they’re getting the “latest” version. It also helps manufacturers smooth out production schedules, spread marketing efforts over a longer stretch, and align launches with peak car-shopping seasons. In short, it’s a strategic blend of marketing, timing, and efficiency that keeps the industry moving full speed ahead.
The Role of Automotive Industry Standards
Model year designation is guided by specific automotive industry standards and sometimes by government regulations, such as executive orders. The National Highway Traffic Safety Administration (NHTSA) also plays a crucial role, ensuring safety standards are met for each new vehicle. Trends in the automotive industry also influence how car manufacturers approach model year updates. The growing emphasis on electric cars and plug-in hybrids, for instance, reflects the evolving demands of consumers. Staying updated on automotive news can help you anticipate these shifts and make smarter buying decisions.
What Changes Between Model Years
Major updates between model years often include significant redesigns or the introduction of new generation models. For instance, automakers may unveil mild hybrids or plug-in hybrids to cater to eco-conscious buyers. Advanced technologies, such as touchscreen interfaces and electric motors, have also become staples in modern cars. These features improve not just convenience but also overall driving experience. Styling updates and new interior designs are other common changes. From upgraded materials to improved layouts, these updates aim to enhance comfort and appeal. New car models often stand out due to these advancements, making them more attractive to buyers who value modern styling.
Examples of Specific Vehicle Updates
Many popular vehicles receive noteworthy updates each year. Performance cars like the Ford Mustang frequently receive V8 engine upgrades or tweaks to improve handling. Luxury brands also focus on refining comfort and introducing cutting-edge technology. These changes demonstrate how car manufacturers tailor updates to meet diverse consumer needs. Whether you’re interested in a compact SUV, a high-performance sports car, or a luxury sedan, there’s likely a model that aligns with your preferences.

Benefits of Choosing Last Year’s Models
Why They’re Still a Great Option
Opting for last year’s models can be a smart financial decision. Vehicles from the previous year are often available at a lower price, especially when dealerships clear out inventory to make space for next model year arrivals. These discounts provide excellent value without compromising on quality or features. Another benefit of choosing an older car is its proven reliability. Older car reviews and feedback from owners highlight consistent performance and durability in particular models. For example, trucks like the Ford F-150 are known for their dependability, making last year’s version a practical choice for many buyers.
Popular Picks From the Previous Year
Several vehicles from the previous year remain popular among shoppers. Compact SUVs deliver a great balance of utility and efficiency. Last year’s models often feature many of the same attributes as newer versions, making them a practical and budget-friendly alternative. Whether you need a reliable daily driver or a capable pickup truck, these vehicles offer excellent options.
Why This Year’s Models Stand Out
Latest Innovations and Features
This year’s models are packed with cutting-edge innovations. Electric vehicles showcase advancements in electric motors and battery technology, setting new benchmarks for performance and range. Automakers are also introducing mild hybrids and plug-in hybrid options, catering to the growing demand for eco-friendly transportation.
Additionally, new car models often come with improved resale value, thanks to their updated technology and features. For those who prioritize the latest advancements, this year’s releases are hard to beat. Enhanced safety systems, more intuitive touchscreens, and sleek modern designs are just a few reasons why these vehicles stand out.
Exciting New Releases
Automotive news highlights emerging trends and innovations shaping the market. From advanced technology to new styling, this year’s models are a testament to the creativity and adaptability of car makers. By exploring these updates, you can find a vehicle that suits your lifestyle and preferences.
How to Make the Right Choice
Balancing Budget and Priorities
When shopping for a car, balancing your budget with your priorities is essential. Begin by comparing the price ranges of different trim levels and body styles to find a vehicle that aligns with your financial plan. Consider whether you prefer a manual transmission for a more engaging driving experience or an automatic option for convenience, as this choice can also impact the vehicle’s price and long-term appeal. It’s also important to think about how long you plan to own the vehicle. If you prioritize modern styling and advanced technology, a new car model might be the better option. However, if reliability and proven performance are more critical, last year’s models or even older vehicles could deliver exceptional value without compromising on quality.
Test Driving and Expert Advice
Nothing beats a test drive when it comes to evaluating a specific vehicle. Experiencing the car firsthand allows you to assess its driving experience, comfort, and features. Contact our team to compare multiple models, whether it’s a compact SUV, a sports car, or a pickup truck like the Ford F-150. In addition to test drives, seek advice from dealership experts who can provide insights into vehicle options and availability. Reviewing the vehicle identification number (VIN) can also reveal useful details about the car’s history and specifications. Combining these resources ensures you make a well-informed decision that aligns with your needs and preferences.
What to Keep in Mind When Shopping
Both last year’s and next model year vehicles offer unique advantages, so it’s essential to evaluate which option suits your lifestyle best. Stay informed by following updates in the automotive industry and car news, as these can highlight trends, pricing changes, and new features worth considering. A well-researched purchase ensures that your investment in a vehicle brings long-term satisfaction.
Whether you’re choosing a new release or a reliable older car, the key is to prioritize what matters most to you—be it performance, technology, or budget. With careful planning and expert advice from our team at Preston Ford, you can confidently navigate the process and drive away with a car that meets your expectations. Visit us today to learn more and explore our selection of vehicles.
Is December A Good Time To Buy A Car?

It’s All About Timing
For anyone wondering whether December is a good time to buy a car, the answer is yes, December is widely regarded as the best time of year to score a great deal on a new vehicle or even a used car. With end-of-year sales and holiday season promotions in full swing, car dealerships are eager to offer discounts and incentives to meet their sales goals before the calendar year closes.
From discounted prices on outgoing models to special financing deals, December provides car buyers with a unique opportunity to save money and find the best deal. Whether you’re considering a trade-in for your old car or simply upgrading to a new one, this month offers significant savings and flexibility in the car-buying process. Keep reading to learn more and head to Preston Ford to shop our inventory of Ford models today.
Why December is the Best Time to Buy a Car
Year-End Sales and Discounts
December is synonymous with year-end sales and significant discounts, making it one of the best times of the year to buy a car. Car dealerships are under pressure to clear inventory of outgoing models and older models to make space for new car models arriving in January. This creates an ideal scenario for car buyers looking to save money, as these vehicles are often sold at a lower price compared to their retail price earlier in the year.
The end of the calendar year also coincides with the end-of-quarter sales cycle, during which dealerships are eager to meet their quarterly and yearly sales goals. Many dealerships and manufacturers offer incentives such as cash back, financing deals, and reduced sticker prices to encourage buyers to close the deal. Whether you’re eyeing a new car purchase or shopping for used vehicles, the end of December is a time when great deals and significant savings are abundant.
Holiday Weekends and Promotions
Holiday weekends in December, such as Christmas and New Year’s Eve, offer some of the best days to shop for a car. Dealerships often offer promotions that rival other popular shopping periods, such as Memorial Day or Presidents’ Day. These promotions aim to entice buyers with discounted prices, better financing options, and attractive lease deals.
Three-day weekends in December give car buyers extra time to complete the car-buying process. This additional time can be used to compare prices, schedule test drives, and negotiate with car dealers. The combination of extended dealership hours and motivated sales teams during these weekends makes December a great time to finalize your car purchase.
The Holiday Season: A Great Time to Buy a New Car
Festive Incentives and Benefits
The holiday season brings with it a festive spirit, and car dealerships capitalize on this by offering special incentives and benefits to attract buyers. Events such as Black Friday and year-end sales offer car buyers opportunities to secure discounted prices and save money on their new car purchase. These promotions often include extras like extended warranties, cash back offers, and discounted financing deals.
For those considering an upgrade to a new ride or purchasing a new set of wheels, the holiday season is an ideal time. The combination of dealership incentives, outgoing model clearance sales, and financing options creates an environment where buyers can achieve significant savings. Additionally, manufacturers often push holiday-themed campaigns that make the buying process more enticing during this time of year.
Flexibility for Car Buyers
December offers flexibility for car buyers, as many people have more free time during the holiday season. This extra time can be spent visiting multiple dealerships, taking test drives, and thoroughly comparing the market value of various vehicles.
For buyers, this flexibility translates into better negotiation power. Whether you’re looking for a lower price on last year’s models or aiming for financing deals on current year’s models, December is an excellent time to take advantage of favorable market conditions. Additionally, the holiday season offers an opportunity to evaluate trade-in values for your old car, ensuring you receive the best price possible for your current vehicle.
Dealer Motivation: Why December Brings Better Deals
Meeting Sales Goals
December is a critical month for car dealerships, as they work to meet monthly, quarterly, and yearly sales goals. These goals often determine the bonuses and incentives that sales teams and dealerships receive, motivating them to close deals effectively. As the end of the month and end of the calendar year approach, dealerships often offer a better deal to ensure they hit their targets.
New car models arriving in January also contribute to dealerships’ urgency to clear out older inventory. Outgoing models and older models are sold at discounted prices to make room for the latest designs. For buyers, this means December offers a unique opportunity to purchase a new vehicle at a lower cost while still enjoying the benefits of a reliable and high-quality car.

Benefits for Buyers
For car buyers, dealer motivation translates into a wide range of benefits. Cash back offers, financing deals with lower auto loan rates, and reduced monthly payments are just some of the perks available in December. Dealerships may also offer extras, such as discounted extended warranties or trade-in bonuses, further enhancing the value of your car purchase.
Another significant benefit is the availability of older models at discounted prices. These vehicles often come with the same features as current models but are sold at a lower purchase price due to their status as outgoing models. Additionally, buyers can utilize Kelley Blue Book values to ensure they are getting a fair deal for their trade-in vehicle or new car purchase. This combination of dealer motivation and year-end sales makes December a great time to secure a new vehicle or a used car at a price that fits your budget.
December vs. January: Finding the Best Time to Save
When comparing December to January for car shopping, December clearly stands out as the best time of the year for securing significant savings. One of the main reasons is the abundance of year-end sales events and holiday promotions that are unique to the month of December. These incentives often include discounted prices, financing deals, and lease offers, all designed to help dealerships meet their end-of-year goals.
While January can still offer some deals, the selection of model-year cars is usually limited. By January, many of the outgoing models and older models that were heavily discounted in December are no longer available. Additionally, holiday season incentives, such as cash back offers and reduced sticker prices, typically end with the calendar year. For car buyers seeking the best price and a wider selection, December is undoubtedly the ideal time to buy.
Another advantage of shopping in December is the ability to negotiate better trade-in values for your old car. As dealerships are eager to finalize sales before the end of the year, they are often willing to offer more competitive deals on trade-ins. In January, the urgency diminishes, making it less likely for buyers to find the same level of discounts or trade-in benefits. For anyone looking to save money while upgrading to a new set of wheels, December offers a perfect balance of opportunity and inventory.
Maximizing Your Car Purchase During December
Timing and Preparation
Timing is everything when it comes to making your car purchase in December. For the best selection of new car models, trims, and features, it’s wise to start shopping earlier in the month. Dealerships typically have a larger inventory of current year’s models and outgoing models at the beginning of December, giving you more options to choose from. However, as the month progresses, inventory starts to dwindle, especially for popular models and configurations. On the flip side, shopping late in the month, especially on New Year’s Eve, can result in a better deal. This is because car dealers are highly motivated to meet their monthly, quarterly, and yearly targets by the last day of the month. Many buyers have reported securing significant savings simply by negotiating on the last day of December. Whether you shop early for selection or late for discounts, understanding the dynamics of the automotive market can help you make an informed decision.
Smart Financial Planning
To maximize your savings, smart financial planning is essential. Before heading to the dealership, consider pre-qualifying for a car loan through a credit union or your bank. This can give you an idea of your budget and improve your negotiation power with the dealership. Knowing your credit score and minimizing credit card debt can also help you qualify for better auto loan rates, reducing your long-term monthly payments.
Another important step is to research Kelley Blue Book values for your trade-in vehicle. This will give you a clear understanding of its market value, ensuring that you get a fair offer from the dealership. Additionally, researching the purchase price of the car you want, including incentives and financing options, will prepare you for negotiations. The more informed you are, the better equipped you’ll be to secure a great deal during December’s year-end sales.
If you’re planning to trade in your old car, timing your purchase strategically can also maximize your savings. Many dealerships typically strive to clear inventory and meet sales goals, and they may offer more competitive trade-in values and additional perks to seal the deal. By combining careful research with strategic timing, you can ensure that your car-buying process is as cost-effective and smooth as possible.
Final Thoughts: December is the Perfect Time to Save
December is undoubtedly the perfect time to buy a car, offering a unique mix of great deals, discounted prices, and motivated dealerships. With year-end sales events, holiday promotions, and flexible financing options, it’s a great time to save money on your new ride or upgrade your current car. Whether you’re buying a new vehicle or a used car, December provides unmatched opportunities for significant savings.
From outgoing models to special incentives, December is the best time to make a purchase. By planning your car-buying process carefully and taking advantage of the holiday season, you can secure the best price and enjoy a smoother buying experience. Don’t miss out on the chance to save big at Preston Ford before the calendar year ends. Visit us today to explore our inventory.
Are Holidays the Best Time to Buy a Car?

Best Holiday to Buy a Car: Timing Your Purchase for Maximum Savings
Buying a car is a major investment, and when you buy can make a world of difference. The best holiday to buy a car often aligns with big sales events, when dealerships and manufacturers roll out enticing discounts and special financing. Whether you’re upgrading to a new Ford or trading in your current ride, knowing the best times of year to shop can help you lock in the perfect deal.
From Memorial Day to New Year’s, certain holidays bring extra incentives and lower prices. Plan your car-buying journey around these events to take advantage of deep savings, trade-in bonuses, and flexible financing options — and drive home a Ford you love for less. You don’t have to wait for a holiday to shop for the Ford you’ve always dreamed of. Head to Preston Ford to buy your Ford today!
Why Holidays Are the Best Time of Year to Buy a Car
The Strategy Behind Holiday Deals
Holidays are widely regarded as some of the best times of the year to purchase a car, and the reasoning is rooted in dealership strategies and the auto industry’s calendar. Car dealerships work hard to meet sales targets, especially as the end of the calendar year approaches. This means that they are more willing to negotiate and offer better deals to close out the year with substantial sales numbers.
To encourage car buyers, auto manufacturers typically roll out enticing holiday incentives. These can include cash back offers, low APR financing, and other financing options that make the purchase more affordable. During the holiday season, the combination of manufacturer incentives and dealership discounts often results in a better deal for car shoppers.
Key holidays, such as Memorial Day, Labor Day, and Presidents’ Day, are particularly notable for their discounts and promotions. For example, Memorial Day often marks the unofficial start of the car-buying season, offering substantial savings on reliable vehicles. Labor Day is another excellent opportunity for dealerships to clear out older models and make room for new inventory. Presidents’ Day is also a great time to shop, as many promotions focus on outgoing model year vehicles.
Holidays like Christmas and New Year’s are also associated with deep discounts because they coincide with the end-of-year sales push. During this time, car dealerships are eager to offload their remaining inventory, giving car shoppers an excellent opportunity to find a good deal on their desired vehicle type. Whether you’re looking for last year’s model or a new vehicle, the holiday season is a perfect time to explore the car lot and score significant savings.
Christmas Car Sales: A Great Time for Car Buyers
December is widely regarded as one of the best months for car shopping, and Christmas sales significantly contribute to that reputation. As the end of the calendar year approaches, dealerships are eager to meet sales quotas and clear their inventory to make space for new models arriving in the new window of the upcoming year. This creates an environment where car buyers can negotiate for lower prices and find attractive holiday deals.
One significant advantage of shopping in December is the reduced foot traffic at dealerships. Many people are preoccupied with holiday preparations, which means there is less competition for the best deals. This gives car shoppers more time to negotiate with sales staff and evaluate financing offers without feeling rushed. Additionally, December often brings reduced sticker prices on vehicles, along with trade-in bonuses for customers looking to upgrade from their old car.
Another reason December is a good time to buy a car is the availability of some of the best car deals on last year’s models or used vehicles. Dealers are often willing to offer significant discounts on older models to make room for newer inventory. This is especially beneficial for those who prioritize getting a reliable car at a lower price rather than the latest features.
Holiday financing options during December can also make it easier to manage monthly payments. Special financing deals, such as zero-percent APR or extended loan terms, are commonly available, allowing car buyers to save money over the life of the loan. Whether you’re shopping for your first car or considering a vehicle upgrade, Christmas sales provide a great time to find excellent savings.
Is New Year’s a Good Time to Buy a Car? Absolutely.
How New Year’s Sales Benefit Car Shoppers
New Year’s Eve and New Year’s Day are some of the best holidays for car buyers, offering a unique combination of attractive pricing and good inventory selection. Dealerships are highly motivated to clear out their dealer lots before the end of the year to meet their sales goals and start the new year with fresh inventory. This creates an excellent opportunity for car shoppers to secure lower prices and find great deals.
One of the major advantages of shopping during New Year’s is the chance to benefit from trade-in values on your current vehicle. Since dealerships are focused on moving inventory, they are often willing to offer competitive market prices for trade-ins. This makes it a good idea to bring in your old car and use its value toward the purchase of a new vehicle.
Additionally, auto financing offers and lease deals are typically at their most aggressive during the final days of the year. Whether you’re looking for special financing, low auto loan rates, or flexible loan terms, the end of December is the perfect time to explore your options. These deals can make even large purchases, such as sports cars or family-friendly SUVs, more affordable.
For those interested in specific vehicle types, such as pickup trucks or hybrid SUVs, New Year’s sales often include discounts on outgoing model-year vehicles. By targeting these older models, you can enjoy significant savings without compromising on quality or reliability. It’s also an ideal time for first-time car buyers to enter the market, as dealerships often provide incentives tailored to those purchasing their first vehicle.
Overall, New Year’s is not only a great time to find a good deal but also the right time to take advantage of the auto industry’s end-of-year push. By planning your car-buying process around this holiday, you can start the new year off with a reliable car and a sense of financial satisfaction.

What Models to Target During Holiday Sales
Ford Models Offering Special Holiday Pricing
When shopping during holiday sales, specific models stand out as excellent choices due to their popularity, reliability, and available discounts. Ford vehicles, in particular, often feature prominently in holiday promotions, offering car shoppers great value and a wide range of options to suit different needs. Targeting specific Ford models during the holiday season can help you secure a better deal and enjoy significant savings.
The Ford F-150, for instance, is a top choice for those in the market for a pickup truck. This versatile vehicle is renowned for its durability and impressive towing capacity, making it a practical choice for both work and leisure. During the holiday season, you can often find reduced prices or special financing offers on the Ford F-150, especially for older models or outgoing model year versions.
If you’re seeking a family-friendly SUV, the Ford Explorer is an excellent option to consider. With ample interior space, advanced safety features, and a comfortable ride, the Ford Explorer is ideal for families who prioritize practicality and comfort. Holiday deals often include discounted sticker prices and financing options on the Ford Explorer, making it an excellent time to invest in a reliable vehicle.
For those who value adventure and off-road capabilities, the Ford Bronco Sport is a standout choice. This rugged SUV is designed for exploration and comes with impressive trade-in values, especially if you’re upgrading from an older vehicle. Holiday promotions often include incentives for models like the Ford Bronco Sport, allowing you to enjoy additional savings on this versatile vehicle.
Lastly, the Ford Escape is another popular model that frequently benefits from holiday discounts. This compact Ford SUV offers a balance of performance and efficiency, with options for hybrid models and older versions at reduced prices. By focusing on previous model year vehicles during holiday sales, you can take advantage of lower prices and additional savings on reliable cars, such as the Ford Escape.
How to Make the Most of Holiday Car Shopping
Key Tips for Finding the Best Price
To maximize your savings during holiday car shopping, it’s essential to plan ahead and use innovative strategies. One of the first steps is to explore financing options through credit unions, as they often offer lower auto loan rates compared to traditional banks. By securing pre-approval for a loan, you’ll have a clearer idea of your budget and can negotiate more confidently with car dealers.
Another important factor is understanding the trade-in value of your current vehicle. Checking resources like Kelley Blue Book can help you determine the market value of your old car, ensuring you get a fair deal when trading it in. Additionally, researching market prices for the models you’re interested in can give you an edge during negotiations.
Maintaining a good credit score is crucial when applying for special financing or negotiating better loan terms. Before heading to the car lot, review your credit report and address any errors or outstanding issues that could affect your eligibility for financing offers. This preparation can help you secure a lower interest rate, saving you money over the life of the loan.
Finally, don’t forget to factor in additional costs, such as insurance premiums, taxes, and registration fees, when budgeting for your purchase. Life insurance, home insurance, and other personal finance priorities may also affect your overall affordability. Planning ahead for these expenses ensures that your car-buying process remains within your financial comfort zone.
End-of-Year Car Sales: Why Timing Is Everything
End-of-year car sales are a golden opportunity for car shoppers to find incredible savings and secure the best price on their desired vehicles. These sales events align with the auto industry’s push to meet quotas and clear inventory, making it a perfect time to shop. Car manufacturers and dealerships alike are highly motivated to offer competitive discounts, financing offers, and other incentives to close out the year on a strong note.
During these sales, you’ll often find significant savings on reliable cars, including previous year’s models and outgoing model year vehicles. The end of December, in particular, stands out as a great time to purchase, as car dealers aim to hit their sales targets and start the new calendar year with a clean slate. Timing your car purchase to coincide with end-of-year promotions can significantly reduce the overall cost of your new vehicle.
Your Perfect Ford Awaits — Any Time of Year
While the holidays are some of the best times to save big, you don’t have to wait for Christmas or New Year’s to find a great deal. At Preston Ford, we’re proud to offer competitive pricing, flexible financing, and exceptional customer service year-round. Whether you’re ready to trade in, upgrade, or buy your first Ford, our team is here to make the process easy, transparent, and enjoyable.
Stop by our showroom or explore our online inventory today — because the best time to buy a car is when you’re ready to drive home happy.

The Optimal Time for a Purchase
The end of the year is often considered the best time to find incredible car deals. Car dealerships are eager to meet annual sales targets, offering significant discounts, bonus cash, and special offers on both new and used cars. Whether you’re looking for a new car, the best truck, or a fuel-efficient SUV, this is a great time to save.
End-of-year car deals also come with financing offers like low APR financing or cash back offers, making it easier for car buyers to secure the best price. With the holiday season in full swing, car shopping during this period can result in substantial savings on various car brands and models. Now is truly the right time to explore the market and take advantage of these year-end opportunities. Ready to get started? Head to Preston Ford to find the Ford of your choice today!
Why End-of-Year Car Deals Are Worth Considering
Is the End of the Year a Good Time to Buy a Car?
The end of the year is widely regarded as the best time to buy a car, and for good reason. Dealerships are eager to hit their annual sales targets, which means they are more likely to offer great deals to close out the year. These sales events often come with special incentives, including cash back offers, low-interest rates, and other financing deals that make car purchases more affordable.
One of the main draws of year-end sales is the opportunity to score new car deals on outgoing car models. As dealerships prepare for incoming inventory, they offer significant discounts on current models to make room for new stock. Additionally, holiday-season incentives such as bonus cash and low APR financing provide car buyers with even more reasons to shop now.
For those considering a business-related car purchase, the end of the year can also bring potential tax benefits. By purchasing before December 31, business owners may qualify for deductions with Section 179 savings, saving even more money. Furthermore, staying updated on social media platforms can help you find the latest deals and promotions from your favorite car brands. Overall, this season is a great time to get behind the wheel of your dream vehicle.
Do Car Prices Go Down at the End of the Year?
How Car Buyers Save Big in December
Yes, car prices typically drop significantly at the end of the year. This is mainly due to factory incentives and dealer discounts aimed at clearing out inventory. End-of-year car sales events often feature substantial price reductions, making it easier for buyers to find a good deal on both new and used cars. Whether you’re eyeing a luxury vehicle or one of the best SUVs, you’ll likely find competitive pricing during this time.
In addition to lower prices, trade-in values tend to be higher in December. Dealerships may offer better terms for your current car as part of a trade-in deal. Models like the Ford F-150 and Ford Escape are frequently included in promotions, offering cash-back offers that sweeten the deal. Luxury cars and trucks are also heavily discounted during these events, making it a good idea to explore your options now.
For buyers who prioritize savings, year-end sales are a golden opportunity. The combination of significant discounts, higher trade-in values, and enticing financing offers makes December one of the best months for car shopping. Whether you’re a first-time buyer or a current owner looking to upgrade, you won’t want to miss these deals.

When Do End-of-Year Car Sales Start?
Timing Your Car Purchase for Maximum Savings
End-of-year car sales typically begin in November and gain momentum throughout December, with the best deals often reaching their peak in the last few days of the year. Events like Black Friday mark the start of these sales, offering some of the best incentives you’ll find all year. By late December, dealerships are highly motivated to meet their sales goals, making it an ideal time to negotiate for additional incentives.
Ford’s Year-End Sales Events, for example, run through December 31 and include deals on both new models and certified pre-owned cars. It’s worth shopping early to secure the best trim levels and ensure a wider selection of inventory. However, waiting until the end of the month may yield additional savings as dealers push to meet their quotas.
As you plan your car purchase, consider timing it strategically. By staying informed about current offers and remaining flexible with your schedule, you can maximize your savings and find the best price on your desired vehicle.
How to Make the Most of End-of-Year Sales Events
What to Look For During Car Shopping
To make the most of year-end sales events, it’s essential to know what to look for. Start by searching for cash back offers, lease specials, and low-interest rates on your preferred car brands. These deals can significantly reduce the overall cost of your purchase or lease. For those considering a used car, checking the vehicle history report is essential to ensure you’re getting a reliable option.
Using resources like Kelley Blue Book can help you determine the trade-in value of your current car, ensuring you get a good deal during the car-buying process. Many dealerships also offer limited-time incentives, such as loyalty programs for returning customers or additional discounts for first-time buyers. These can add up to substantial savings.
Additionally, consider the best time of the month to shop. Many dealerships offer extra perks and bonuses as they approach monthly sales goals. By staying informed and doing your research, you can take advantage of these promotions and walk away with a great deal.
Why Buy Your Ford at the End of the Year?
Ford dealerships are known for offering exceptional financing deals and special offers during the end-of-year sales season. This includes low-interest rates, cash back offers, and reduced dealer fees, making it easier for buyers to afford their dream car. Models like the Ford Bronco Sport and Ford Explorer are often featured in these promotions, providing great deals on some of Ford’s most popular vehicles.
For buyers seeking fuel-efficient options or luxury cars, Ford has something to offer. With build & buy options, you can customize your vehicle to fit your needs and preferences. Whether you’re looking for a practical car for daily commutes or a feature-packed SUV for family trips, the year-end period is the perfect time to buy.
First-time car buyers will also benefit from the simplified car-buying process offered by Ford dealerships. From navigating financing options like auto loans to understanding terms and conditions, the dealership team is there to assist you every step of the way. With so many advantages, there’s no better time to explore Ford’s lineup and take advantage of their year-end sales events.
Drive into the New Year with Confidence and Savings
The end of the year isn’t just a season for celebration—it’s the ultimate opportunity to score great car deals. With dealerships eager to clear inventory and meet annual goals, car buyers can take advantage of deep discounts, special financing offers, and generous trade-in values. Whether you’re after a rugged Ford F-150, a family-ready Ford Explorer, or a sleek, fuel-efficient SUV, year-end sales events make it easier than ever to drive home your perfect match at a remarkable price.
Now is the time to make your move. Visit Preston Ford before December 31 to explore the latest Ford models, secure incredible savings, and start the new year behind the wheel of a vehicle you love.
Ready Set Ford

A New Era for the Blue Oval
Ford Motor Company is entering a bold new chapter, and Preston Ford is excited to share what it means for our customers. The new global advertising platform, Ready Set Ford, is more than just a fresh look—it’s a strategic shift designed to connect with drivers in new and inspiring ways.
What is “Ready Set Ford”?
“Ready Set Ford” is Ford’s new advertising platform, built on the foundation of capability, passion, community, and trust. It’s designed to celebrate not only what Ford vehicles can do, but what they empower you to do.
This rebrand focuses on three key shifts:
- Highlighting Our Strengths – Ford’s legacy of strength, innovation, and trust remains front and center.
- Empowering Customers – The campaign celebrates the lifestyles Ford enables: building businesses, chasing thrills, and seeking adventure.
- Leading With What You Love – Expect more focus on the Ford vehicles and services that customers are most passionate about, from trucks to SUVs to performance icons.
Why It Matters
At its heart, Ready Set Ford is about you—the driver. Whether you’re pushing limits with a Ford Bronco, building your business with a Ford F-150, or heading out for family adventures in a Ford Explorer, this rebrand is about helping you live your best days behind the wheel.

Visit Preston Ford
As your local Ford partner, Preston Ford is proud to bring this new era to life. Stop by our showroom to see the latest Ford lineup and experience firsthand how Ready Set Ford is shaping the future of driving.
Ready. Set. Ford.
Off-Road Showdown: Ford Bronco vs. Jeep Wrangler

Choose Your Off-Road Rider
When the path ahead turns rocky, muddy, or downright unpredictable, two legendary names rise to the occasion: the Ford Bronco vs. Jeep Wrangler. Both are iconic off road vehicles known for their adventure-ready design and trail dominance. These off-road SUVs are built to conquer the elements with bold styling, robust capability, and trail-tested tech. Whether you’re choosing your first adventure vehicle or upgrading to a more rugged ride, this head-to-head comparison will help you determine which 4×4 is the better fit for your lifestyle. Read on for a full breakdown of Ford Bronco vs. Jeep Wrangler specs, dimensions, reliability, and safety—and discover why more adventurers are choosing the Ford Bronco. Ready to take the wheel? Visit Preston Ford to test drive your favorite Ford Bronco trim.
Design & Presence: Modern Heritage Meets Classic Ruggedness
The Ford Bronco is a modern icon rooted in legendary off-road history. From its removable doors and roof to its wide stance and available Sasquatch® Package, every inch is engineered for the trail. It’s bold, boxy, and built with purpose, featuring easy-to-clean surfaces, washable floors (on select trims), and adventure-ready gear like front tow hooks and integrated trail sights. The Ford Bronco is available in both two-door and four-door versions, offering flexibility for different needs. Notable trims like the Ford Bronco Badlands® add unique design elements and enhanced off-road capability. The Ford Bronco’s off-road readiness is further supported by its beadlock-capable wheels, while its interior features include modern tech, comfortable seats, and supportive front seats for long journeys. Standard features across the lineup ensure value and convenience for buyers.
The Jeep Wrangler leans into its heritage with a familiar upright shape, removable doors, and fold-down windshield. A soft top is standard on many Jeep Wrangler models, with hard top options also available. Jeeps have maintained their iconic design since their roots in World War II, and Jeep Wranglers continue this legacy with a simple, durable four-wheel-drive ethos. While undeniably rugged, the Jeep Wrangler’s design can sometimes favor tradition over daily practicality. The Jeep Wrangler is also offered in both two door and four-door versions, providing options for cargo space and passenger needs. Its off-road capability is enhanced by specialized wheels, and the interior offers practical seats and comfortable front seats. When comparing the two, both the Ford Bronco and Jeep Wrangler come with a strong list of standard features, but the Ford Bronco offers the same open-air freedom with refined details and more thoughtful integration of modern tech.
Power & Performance: Ford Bronco vs. Jeep Wrangler Specs
Under the hood, the Ford Bronco offers a choice of engines designed to balance power and performance:
- 2.3L EcoBoost® I-4: 300 horsepower, 325 lb.-ft. of torque (with premium fuel)
- 2.7L EcoBoost® V6: 330 horsepower, 415 lb.-ft. of torque (with premium fuel)
- Available 10-speed automatic transmission or 7-speed manual transmission (with crawler gear)
- Standard 4×4 with available advanced 4×4 and automatic on-demand engagement
Throttle response in the Ford Bronco is quick and responsive, providing strong acceleration and confident handling both on and off the road.
The Jeep Wrangler brings a wider variety of powertrains, including:
- 2.0L Turbo I4, 3.6L V6, 6.4L V8 (Rubicon 392), and plug-in hybrid 4xe
- Manual transmission and automatic transmission options
- Rock-Trac® and Command-Trac® 4×4 systems
Throttle control in the Jeep Wrangler is tuned for off-road precision, but also delivers solid on-road performance. When it comes to fuel economy, the Ford Bronco achieves an EPA-estimated 20 MPG city and 22 MPG highway with the 2.3L engine and manual transmission, while the Jeep Wrangler offers up to 22 MPG city and 24 MPG highway with its 2.0L Turbo I4. These ratings highlight each model’s efficiency in both city driving and highway conditions, helping drivers manage long-distance trips and overall fuel costs. While the Jeep Wrangler’s engine variety is impressive, the Ford Bronco delivers high performance right from the start, without requiring expensive upgrades.
Off-Road Titans: Ford Bronco Raptor® vs. Jeep Wrangler Rubicon
For serious off-roaders, the Ford Bronco Raptor® and the Jeep Wrangler Rubicon represent the pinnacle of factory-built trail dominance. Each SUV brings its own flavor of extreme off-road engineering, but they approach the wild in different ways.
The Ford Bronco Raptor® comes equipped with:
- 37-inch all-terrain tires—the largest standard tires in its class—for aggressive ground clearance
- A HOSS 4.0 suspension system with FOX™ Live Valve internal bypass dampers, designed for high-speed desert runs and rock crawling alike
- Advanced 4×4 system with a high-performance off-road stability suspension
- Unique Raptor-®specific G.O.A.T. Modes™ (Goes Over Any Terrain) for dialing in traction, throttle, and steering response
- Heavy-duty bash plates and reinforced underbody protection
- Wider track and upgraded axles for added stability on uneven terrain
The Jeep Wrangler Rubicon delivers legendary off-road capability with:
- The Rock-Trac® 4×4 system and a 4:1 low-range gear ratio, ideal for slow-speed crawling over technical obstacles
- Front and rear locking differentials and an electronic sway bar disconnect for maximum articulation
- 33-inch all-terrain tires (35-inch tires available with the Xtreme Recon Package)
- Steel bumpers, skid plates, and rock rails for added trail protection
- Off-Road Plus mode for improved performance in sand and rock environments
While the Jeep Wrangler Rubicon remains a favorite for traditional rock crawling with its tried-and-true hardware, the Ford Bronco Raptor® pushes boundaries with cutting-edge suspension tech, broader stance, and massive tires that come standard. The Bronco Raptor® is built to handle high-speed off-road action without sacrificing slow-speed precision, making it a more versatile off-road weapon right out of the gate.
Both are engineered to dominate the trail—but if you’re after modern off-road tech, unmatched suspension travel, and Baja-ready muscle, the Ford Bronco Raptor® leads the charge.
Size & Dimensions: Ford Bronco vs. Jeep Wrangler Dimensions
Need space for gear, friends, or furry companions? Here’s how these two SUVs stack up in terms of interior space, cargo capacity, and cargo room:
Ford Bronco Dimensions (four-door versions):
- Wheelbase: 116.1 in.
- Overall Length: 189.4 in.
- Max Cargo Volume: 77.6 cu.ft.
- Max Ground Clearance: 11.6 in.
Jeep Wrangler Dimensions (four-door versions):
- Wheelbase: 118.4 in.
- Overall Length: 188.4 in.
- Max Cargo Volume: 72.4 cu.ft.
- Max Ground Clearance: 12.9 in. (Rubicon)
When it comes to interior space, Ford Broncos provide more cargo room and greater cargo capacity than the Jeep Wrangler, especially in the four-door versions. Folding down the second row and rear seats in the Ford Bronco significantly increases cargo space, making it more versatile for hauling larger items or extra gear. While the Jeep Wrangler has slightly more ground clearance on certain trims, the Ford Bronco offers more cargo space and a tighter turning radius, which comes in handy during both trail maneuvers and tight parking spots.
Comfort & Everyday Usability: Ford Bronco Outer Banks® vs. Jeep Wrangler Sahara
Looking for a balance of ruggedness and refinement? Compare the Ford Bronco Outer Banks® vs. Jeep Wrangler Sahara.
The Ford Bronco Outer Banks® brings upscale features like:
- Leather-trimmed seating
- 12-inch touchscreen infotainment system with SYNC® 4, featuring Android Auto integration
- Ford Co-Pilot360™ and available advanced safety package with driver-assistance technologies
- Optional B&O® Sound System by Bang & Olufsen® (Olufsen sound system) as a premium audio option
- Available heated steering wheel and power adjustable seats for enhanced driver comfort
The Jeep Wrangler Sahara offers:
- Available leather-trimmed seating
- 12.3-inch Uconnect® 5 infotainment system with Android Auto
- Optional Alpine® premium audio system
- Available safety tech and advanced safety package at higher trims
- Available heated steering wheel and power adjustable seats
Both models provide a more premium experience, but the Ford Bronco Outer Banks® delivers more comfort and tech as standard, making it a better value for the driver in everyday driving.
Safety First: Jeep Wrangler vs. Ford Bronco Safety
Safety matters when venturing off the beaten path or commuting to work. The Ford Bronco comes equipped with standard Ford Co-Pilot360, which includes:
- Pre-Collision Assist with Automatic Emergency Braking
- Blind Spot Information System (BLIS®) with Cross-Traffic Alert
- Lane-Keeping System
- Rear View Camera with Backup Assist Grid Lines
- Blind Spot Monitoring
- Forward Collision Alert
- Automatic high beams
- Braking Assist
For those seeking even more protection, the Ford Bronco’s advanced safety package is available as an upgrade. This package adds features like Adaptive Cruise Control and enhances the Ford Bronco’s safety suite for greater peace of mind.
The Jeep Wrangler offers comparable safety features, but many are only available as add-ons or on higher trims. When comparing Jeep Wrangler vs. Ford Bronco safety, the Ford Bronco comes out ahead with better standard coverage.
Reliability & Real-World Use
Ford Bronco vs. Jeep Wrangler reliability is a key consideration for long-term ownership. The Ford Bronco benefits from modern powertrains, updated chassis design, and advanced diagnostics, making it a solid choice for both new and seasoned off-roaders. Both vehicles are especially popular among weekend warriors who seek adventure and off-road fun during their outdoor getaways. The Jeep Wrangler has a long-standing legacy, but also a reputation for frequent repairs and lower predicted reliability scores.
Final Thoughts: The Ultimate Off-Roader
Both the Ford Bronco and Jeep Wrangler are built to explore. But when you compare Ford Bronco vs. Jeep Wrangler specs, reliability, safety, and features, the Ford Bronco offers a more balanced blend of capability and comfort. From the tech-savvy Ford Bronco Outer Banks® to the wild and trail-ready Ford Bronco Raptor®, there’s a model for every kind of adventurer. For those seeking the ultimate off-road beast, the Ford Bronco Raptor® stands out as the top-performance trim in the Ford Bronco lineup, delivering unmatched power and advanced off-road features.
Ready to See for Yourself?
Stop by Preston Ford today to explore the full lineup of Ford Bronco trims, compare features, and find your perfect off-road SUV. Adventure starts here—choose the Ford Bronco.

Compact SUVs: Ford vs. Jeep
When it comes to compact SUVs, two models consistently rise to the top of shoppers shortlists: the Ford Bronco Sport vs. the Jeep Compass. Both offer a dynamic blend of on-road comfort and off-road readiness, making them ideal for adventurous drivers who also need practicality for everyday use. But when it comes down to it, which compact SUV truly reigns supreme? Let’s dive into a side-by-side comparison and see how the Ford Bronco Sport vs. Jeep Compass match up in design, capability, performance, and value. Visit Preston Ford to shop our latest Ford Bronco Sport inventory today!
Introduction to Compact SUVs
Compact SUVs strike the perfect balance between city-savvy maneuverability and weekend-warrior spirit. The Ford Bronco Sport and Jeep Compass are two standout models in this competitive segment, delivering adventure-ready capability without sacrificing comfort, safety, or efficiency. Whether you’re commuting downtown or blazing a trail in the wilderness, these SUVs promise versatility with personality.
Vehicle Design and Features
The Ford Bronco Sport proudly leans into its rugged roots with bold Bronco-inspired styling. From its safari-style roof to the iconic front grille and modern LED lighting, it looks ready for action—and it is.
The Jeep Compass, on the other hand, offers a sleeker, more urban design. It sports Jeep’s signature seven-slot grille, aggressive angles, and available roof rails that give it a contemporary edge.
Both SUVs offer a wide range of trims, exterior colors, and wheel options—but if you’re drawn to a more off-road ready and athletic aesthetic, the Ford Bronco Sport is the clear favorite.
Interior Features
Step inside the Ford Bronco Sport, and you’ll find a space designed for comfort and utility. With up to 65.2 cu.ft. of cargo space, rubberized flooring, and available hidden storage compartments, it’s engineered for weekend trips, grocery runs, and everything in between.
Notable interior features in the Ford Bronco Sport include:
- SYNC® 4 with a 13.2-in. touchscreen
- Wireless Apple CarPlay® and Android Auto™
- Available B&O® Sound System by Bang & Olufsen®
- Power moonroof
- Wireless charging pad
- Ford Co-Pilot360™ Assist+ now standard
The Jeep Compass offers a more utilitarian interior design, focusing on simplicity and functionality. It includes modern tech like Uconnect®, but overall, it lacks some of the intuitive design and premium upgrades that come standard or are optional in the Ford Bronco Sport.
Off-Road Capability and Performance
The Ford Bronco Sport is born for adventure, with standard 4×4, a class-exclusive Terrain Management System™ with up to seven G.O.A.T. Modes™, and available off-road suspension tuning. Whether you’re on mud, sand, snow, or rocky trails, the Ford Bronco Sport is more than capable.
The Jeep Compass also delivers respectable off-road prowess with its Selec-Terrain® Traction Management System, available Trailhawk® trim, and all-weather tires. However, its overall ground clearance and approach angles fall short compared to the Ford Bronco Sport’s more adventure-focused build.
Engine and Transmission
The Ford Bronco Sport offers two engine options:
- A 1.5L EcoBoost® engine with 181 horsepower and 190 lb.-ft. of torque
- An available 2.0L EcoBoost® engine with 250 horsepower and 277 lb.-ft. of torque, paired with an 8-speed automatic transmission
The Jeep Compass comes with a 2.0L turbocharged engine producing 200 horsepower and 221 lb.-ft. of torque, paired with an 8-speed automatic transmission. It’s a solid performer, but in terms of power and responsiveness, the 2.0L Ford Bronco Sport wins. Both vehicles offer multiple drive modes for enhanced performance and fuel economy.
Safety and Reliability
The Ford Bronco Sport and Jeep Compass are neck and neck when it comes to safety. Both boast impressive safety tech and have earned high safety ratings from the National Highway Traffic Safety Administration (NHTSA).
The Ford Bronco Sport includes:
- Ford Co-Pilot360™ Assist+ suite (standard)
- Lane-Keeping System
- Blind Spot Monitoring
- Rear Cross-Traffic Alert
- Automatic Emergency Braking
The Jeep Compass matches features like Adaptive Cruise Control and Forward Collision Warning, but the Ford Bronco Sport’s intuitive driver-assist system and newer tech edge it forward in this category.
Reliability and Durability
Built on the same platform as the proven Ford Escape but upgraded with adventure in mind, the Ford Bronco Sport is engineered with high-quality materials and thoughtful craftsmanship. The Jeep Compass also has a reputation for reliability, though historically, Ford’s build quality and long-term durability give it a slight edge.
Towing and Fuel Economy
Towing Capacity
- Ford Bronco Sport: Up to 2,200 lbs., or up to 2,700 lbs. with the 2.0L engine and proper equipment.
- Jeep Compass: Tows up to 2,000 lbs.
Both models can haul small trailers, boats, or gear for weekend getaways, but the Ford Bronco Sport’s higher towing capacity makes it more versatile for those who need a little extra pull.
Fuel Efficiency
Fuel economy is similar between the two, though specific numbers vary depending on engine size and trim level. The Ford Bronco Sport balances power and efficiency well, especially with its EcoBoost® engine options.
Final Verdict: Ford Bronco Sport Wins
When evaluating the Ford Bronco Sport vs. Jeep Compass, it’s clear the Ford Bronco Sport offers more in terms of design, performance, technology, and versatility. It combines modern comfort with true off-road DNA, making it a compact SUV that doesn’t compromise. If you’re looking for a vehicle that can handle your daily drive just as well as your weekend escapes, the Ford Bronco Sport is the ultimate compact SUV for drivers who crave adventure.
Ready to Take the Next Step?
Visit Preston Ford today to test drive the Ford Bronco Sport and experience the difference for yourself. With unbeatable style, technology, and capability, this is the compact SUV that’s ready when you are. Explore our current inventory and discover your perfect Ford Bronco Sport now!

Diving into the Ford Bronco Sport vs. Jeep Wrangler Specs
When it comes to tackling rugged trails and navigating city streets with equal confidence, two names dominate the conversation: the Ford Bronco Sport vs. Jeep Wrangler. These two off-road SUVs are engineered to handle challenging terrain while offering their own unique appeal. Whether you’re a weekend warrior heading into the wild or a commuter looking for capability and comfort, this comparison dives into everything you need to know, from specs to performance, to decide which vehicle reigns supreme. Keep reading to see what makes the Ford Bronco Sport so special and head to Preston Ford to test out the winner!
Heritage and Design
The Ford Bronco Sport is a modern SUV infused with heritage charm. Its boxy silhouette, rugged stance, and purposeful features like roof rails and flip-up rear glass make it equally at home downtown or deep in the backwoods. While it may not have the long history of its big sibling, the original Bronco, the Ford Bronco Sport is a nod to the past with technology for today.
The Jeep Wrangler, meanwhile, embraces its legacy with a body-on-frame construction, removable doors, and a fold-down windshield. These features speak to a true off-road culture—but may come at the expense of daily comfort and fuel economy. The Ford Bronco Sport, with its unibody construction, offers smoother on-road performance and superior fuel efficiency, making it an excellent dual-purpose vehicle.
Engine Options
Under the hood, the Ford Bronco Sport offers:
- A 1.5L EcoBoost® engine delivering 180 horsepower and 190 lb.-ft. of torque
- An available 2.0L EcoBoost® engine with 250 horsepower and 277 lb.-ft. of torque
These engines strike a balance between power and fuel efficiency, making the Ford Bronco Sport ideal for both urban commuting and outdoor adventures. The Jeep Wrangler offers a wider variety of engine choices—from a 2.0L turbocharged inline-4 to a powerful V6 and even a plug-in hybrid (4xe). While this variety caters to different needs, it also means higher trims and more expensive packages for similar capability.
Off-Road Performance
The Ford Bronco Sport shines with features like:
- Advanced four-wheel drive
- Terrain Management System™ with G.O.A.T. Modes™
- Trail Control™ for low-speed trail driving
Its eight-speed automatic transmission ensures smooth shifting across both paved and unpaved surfaces.
The Jeep Wrangler is built for ruggedness with:
- A solid front axle
- Disconnecting sway bars
- Rock-Trac® and Command-Trac® 4×4 systems (depending on trim)
While the Jeep Wrangler is clearly tailored for extreme off-roading, the Ford Bronco Sport holds its own on rough terrain—and does so with greater comfort and ease for everyday drivers.
Off-Road Capability
Both vehicles offer serious off-road capability, but in different ways.
The Ford Bronco Sport features:
- Up to 8.8 in. of ground clearance
- Available locking rear differential
- High approach and departure angles
The Jeep Wrangler, especially in higher trims, takes capability to the next level with lift kits, larger tires, and up to 10.8 in. of ground clearance. However, these upgrades often require additional investment.
Fuel Economy and Specifications
Fuel economy is a key differentiator when comparing Ford Bronco Sport vs. Jeep Wrangler Specs:
- Ford Bronco Sport: Up to 25 MPG city / 30 MPG highway
- Jeep Wrangler: Around 20 MPG city / 22 MPG highway
If your lifestyle includes commuting, road trips, and off-road fun, the Ford Bronco Sport’s better efficiency makes it a practical choice.
Comparison of Features
Both SUVs offer an impressive array of features:
- Ford Bronco Sport: LED headlights, roof rails, Ford Co-Pilot360™, and available 8-inch touchscreen
- Jeep Wrangler: Trail-ready gear, optional LED lights, and available Uconnect® infotainment
However, the Ford Bronco Sport’s comfort-focused features—like a smoother ride, noise insulation, and intuitive tech—make it a better everyday vehicle.
Ford Bronco Sport vs. Jeep Wrangler Unlimited
The Ford Bronco Sport vs. Jeep Wrangler Unlimited matchup is worth highlighting. The Jeep Wrangler Unlimited brings four-door versatility and expanded cargo space, but at a cost of higher price and lower fuel economy.
In contrast, the Ford Bronco Sport offers:
- Comparable cargo space
- Exceptional interior comfort
- Better fuel economy
- Standard safety tech
For buyers who want versatility without sacrificing comfort or efficiency, the Ford Bronco Sport edges out the Jeep Wrangler Unlimited in real-world usability.
Safety and Driver Assistance
Safety matters—especially when venturing off the beaten path.
The Ford Bronco Sport comes standard with Ford Co-Pilot360, which includes:
- Blind Spot Information System (BLIS®)
- Lane-Keeping System
- Pre-Collision Assist with Automatic Emergency Braking
The Jeep Wrangler offers similar features, but many are optional or available only on higher trims. This gives the Ford Bronco Sport a strong edge in standard safety tech.
Trims and Customization
The Ford Bronco Sport is available in trims like the Base, Big Bend®, Outer Banks®, Badlands®, and more—each designed for a different type of adventure.
The Jeep Wrangler lineup includes the Sport, Sahara, Rubicon, and Unlimited trims. While Jeep offers robust customization, many desirable features come at a premium.
Ford Bronco Sport trims deliver value, variety, and versatility, making it easier to find the right fit without breaking the bank.
Final Thoughts: The Best of Both Worlds
When comparing the Ford Bronco Sport vs. Jeep Wrangler, it’s clear both vehicles have their strengths. The Jeep Wrangler is legendary for its off-road toughness and customizability. But if you’re looking for an SUV that blends off-road capability with fuel economy, safety, and everyday usability, the Ford Bronco Sport comes out on top. Whether you’re hitting the trails or cruising the highway, the Ford Bronco Sport is the perfect companion for adventure without compromise.
Ready to Test Drive the Winner?
Experience the capability, comfort, and style of the Ford Bronco Sport today. Visit Preston Ford to explore trims, compare features, and find the Ford Bronco Sport that’s built for your adventure.

The SUV Comparison You’ve Been Waiting For
When it comes to rugged capability, head-turning style, and modern tech, two names often top the list—Ford Bronco vs. Jeep Grand Cherokee. These iconic SUVs are built to tackle tough terrain while offering a refined experience on the road. But which one is the better fit for your lifestyle? Let’s dive into a detailed comparison to help you decide—and discover why the Ford Bronco is quickly becoming the preferred choice for drivers who crave adventure, capability, and cutting-edge design. Follow along to learn more about the iconic Ford Bronco and head to Preston Ford to get behind the wheel for a test drive.
Exploring SUV Capability: Ford Bronco vs. Jeep Grand Cherokee
Both the Ford Bronco and Jeep Grand Cherokee offer impressive features, making them stand out in a crowded SUV market. They cater to different types of drivers—from daily commuters to off-road thrill-seekers. When comparing the two, key considerations include performance, space, comfort, technology, and towing capacity. If you’re feeling overwhelmed by the options, don’t worry. We’ve outlined the most important differences so you can make a confident decision, and even schedule a test drive to see how the legendary Ford Bronco drives firsthand.
Vehicle Features and Capabilities
Let’s start with the heart of any SUV: performance. The Jeep Grand Cherokee delivers with a strong 8-speed automatic transmission and a reliable 4WD system. But the Ford Bronco goes further with a versatile lineup of engine options designed to match your power needs:
- Standard 2.3L EcoBoost® Engine: Provides 300 horsepower and 315 lb.-ft. of torque
- Available 2.7L EcoBoost® V6: Provides 330 horsepower and 415 lb.-ft. of torque (with premium fuel)
- Available 3.0L EcoBoost® V6: Provides A thrilling 418 horsepower and 440 lb.-ft. of torque
When it comes to capability, the Ford Bronco doesn’t hold back. Every trim level comes equipped with the High-Performance Off-Road Stability Suspension (HOSS) System and Terrain Management System™, giving you confidence whether you’re navigating the city or blazing a trail in the wilderness.
Additional off-road upgrades include:
- Steel bash plate protection
- Electric Front and Rear-Locking Differentials
- Front stabilizer bar disconnect
- Available Sasquatch® Package with lifted suspension and mud-terrain tires
Space and Comfort
Inside, the Jeep Grand Cherokee provides a comfortable ride with seating for up to five and ample legroom. However, the Ford Bronco takes interior versatility to a new level, especially for active families and adventure lovers.
Bronco Interior Highlights:
- Up to 83 cu.ft. of cargo space in 4-door soft top models with the second row folded
- Durable rubberized floor mats with drain plugs for easy cleanup after your off-road excursions
- FordPass® Connect, 12-in. LCD Touchscreen, and Enhanced Voice Recognition
- Wireless Apple CarPlay® and Android Auto™
- Leather-wrapped steering wheel and Bronco-branded gear shifter
- Available Ford Co-Pilot360™ safety tech and 360-Degree Camera
Whether you’re headed to the mountains or the grocery store, the Ford Bronco offers the comfort, flexibility, and tech-savvy features you need to enjoy every mile.
Performance and Towing
The Jeep Grand Cherokee shines with a max towing capacity of 6,200 lbs., perfect for hauling trailers and larger loads. But the Ford Bronco holds its own with a towing capacity of 3,500 lbs. on most trims—enough for small campers, boats, or utility trailers. Need more muscle? The Ford Bronco Raptor® ups the ante with an available towing capacity of 4,500 lbs. Where the Ford Bronco truly outshines is off-road performance. With trail-tuned suspension, aggressive tires, and next-level articulation, the Ford Bronco is built for the wild—no modifications necessary.
The Verdict: Why Choose the Ford Bronco?
While both SUVs have their merits, the Ford Bronco delivers a complete package of bold performance, next-gen technology, and adventure-ready engineering. It’s a vehicle made not just to drive, but to experience. Whether you’re looking to climb mountains or command the highway, the Ford Bronco is built to keep up with your lifestyle.
Ready to Take the Reins?
Compare the Ford Bronco vs. Jeep Grand Cherokee in person and see the Bronco difference for yourself. Discover the SUV built for thrill-seekers and test drive a Ford Bronco at Preston Ford.

